Buy B2B leads: a targeted lead list instead of a standard file
We find the companies that fit your offer and check them one by one on their own website. For each company you see why it fits. We verify the email address shortly before delivery.
For each company you get:
- 250 leads for €55, larger lists cost less per lead
- A count with price within one working day
- You only pay after your approval
- Example rows further down this page
Why a standard list disappoints
An address file or bulk list is quick and cheap. The work only starts afterwards: finding out who really fits.
Chosen by an industry code
An address file selects on the code a company once registered, or on a keyword. That says little about what the company does today, or whether it needs your offer.
Sold to others as well
Anyone who sets the same filter gets the same file. Your prospects hear from several senders who all bought the same list.
Addresses go out of date
People leave, domains change. Too many bounces and your emails land in spam, also with the companies that would have fitted.
What you get in your lead list
Every row is a company we found and checked for your request. This is what it contains:
Company name, website, town and industry
The basic details, from public business listings and the company's own site.
Why it fits you
A sentence from their own website that shows the company matches your audience. You can check for yourself what you are buying.
Business email address, checked
The address the company publishes on its own domain, such as info@ or sales@, with the result of our check shortly before delivery.
Phone number
Where the company publishes it, at no extra cost. Handy if you want to call as well.
Warm lead signal, optional
Only companies with a reason to buy now, such as an open vacancy or an outdated website. What we saw is in the list.
Ready for your CRM
An Excel or CSV file with fixed columns, ready to import into your CRM or sending tool.
What a lead list looks like
Example request: "installation companies in North Holland that install solar panels for businesses". The companies below are made up, for illustration.
Company A InstallationsAlkmaar · Installation company
ApprovedWhy it fits: "We install solar panels and heat pumps on commercial buildings across North Holland."
- Email:
- info@company-a.example
- Check: Exists
- Phone:
- 072 ••• ••••
- Signal:
- Hiring: vacancy for a solar panel technician
Company B ElectricalHoorn · Electrical contractor
ApprovedWhy it fits: "Our team fits charging points and solar installations for business premises."
- Email:
- planning@company-b.example
- Check: Catch-all, marked
- Phone:
- 0229 ••• •••
- Signal:
- Advertises on Google
Company C Home ImprovementHeerhugowaard · Odd-job company
RejectedNot in your list: the site only mentions bathrooms and kitchens for private customers.
Rejected companies do not go into your file. We show one here so you can see how strict the check is.
Warm lead signal: companies with a reason to buy
An optional extra. You describe in one line which signal you are looking for, and we only include companies where we actually see that signal. What we saw is in the list for each company. The surcharge is 50% per lead.
Open vacancy in a specific role
For example "is looking for a sales employee" or "is hiring installation technicians". The vacancy is in the list.
Outdated website
Companies whose site is clearly old or not mobile-friendly.
Advertises, or does not
Running ads on Google or on Facebook and Instagram right now, or precisely not.
Neglects SEO
Basic things missing on the site, such as headings, meta descriptions or a sitemap.
How we find and check signals is explained on searching on buying signals (in Dutch).
How we put your list together
- 1
You describe your ideal customer
Which companies, which region, what they must or must not do. We translate that into search terms and categories.
- 2
We search specifically for you
In public business listings and in our own register. Sole traders and competitors are left out if you want.
- 3
We check every company
We read the website and only approve a company when a sentence on the site proves it fits. When in doubt, it is rejected.
- 4
We check the address
Only the business address the company publishes itself, checked shortly before delivery. Addresses that do not exist are removed.
- 5
Count, approval, delivery
Within one working day you get the count and the exact price. After your approval you receive the list as Excel or CSV.
The difference from an address file
What does a lead list cost?
You pay per approved company, from 250 leads. The larger the list, the lower the price per lead. All prices exclude VAT; the phone number and the address check are included. A warm lead signal adds 50% per lead.
Rather not send the emails yourself?
A list is only the beginning. Would you like us to contact the companies as well, with personal emails, follow-up and only the warm replies in your mailbox? Then take a look at our packages or read how we search on signals (in Dutch). Want to know first how many companies there are in your market? Then take the free fit check.
Further reading on buying leads (in Dutch)
- Adressenbestand kopen: waar let je op?
- Een b2b-leadlijst kopen of zelf opbouwen?
- Koude acquisitie per e-mail: wat mag?
- Wat kost leadgeneratie uitbesteden?
Frequently asked questions
What does the list include for each company?
Company name, website, town, industry, the phone number where the company publishes it, a business email address on the company's own domain with the result of our check, and the reason why it fits your audience: a sentence from their own website. If you choose a signal, that is included too, such as the open vacancy.
What does a lead cost?
The price per lead depends on the size of the list: from 250 leads €0.22, from 1,000 leads €0.17, from 2,500 leads €0.13, from 5,000 leads we make a quote, from €0.10 per lead. The minimum is 250 leads. All prices exclude VAT. A list of 1,000 leads costs €170. The phone number is included at no extra cost. You first get a count with the exact price and only pay after your approval.
What exactly am I paying for?
With us you pay for a company that has been checked, not for a row from a database. We read the website of every company, reject what does not fit and verify the email address shortly before delivery. Part of what we find never makes it into your list. With an address file you do that work yourself, or you notice it later in bounces and replies that do not come.
Where do the companies and email addresses come from?
We find the companies specifically for your request, in public business listings and in our own register of companies we have already checked. We read the website of every company. The email address is a business address that the company publishes on its own website, on its own domain. No personal addresses from third-party sources.
Does the list include names of contact persons?
No. We deliver the business address the company publishes itself, such as info@ or sales@. We do not buy or guess personal data of employees. That keeps the list in line with the GDPR and the addresses correct.
How do you check the email addresses?
Shortly before delivery, every address goes through a professional verification service. Addresses that do not exist are removed. Some domains accept every address (catch-all); then nobody can say for sure whether the mailbox exists. We mark those separately in the list, so you decide yourself.
How quickly will I have the list?
Within one working day you get a count: how many companies can be found in your audience and exactly what the list costs. After your approval we usually deliver 500 leads within two working days and 2,500 within five. Larger lists by arrangement.
What is the difference between a targeted lead list and an address file?
With an address file you select from an existing database, usually only by industry code, region or keyword. Such a file is often sold to several parties and goes out of date quickly. We put a targeted lead list together for your offer: we check every company against your audience, with a sentence from their own website as proof, and verify the email address shortly before delivery.
Can you select on company size or turnover?
We can leave out sole traders and one-person businesses. Number of employees and turnover are not things we can measure: what we say about them is an estimate based on the website, not a guarantee. The same goes for the count in advance: it is an estimate of how many companies we expect to find, not a promised number.
What does a warm lead signal cost?
A signal costs 50% extra per lead on top of the price per lead. You describe in one line what you are looking for, for example "has an open sales vacancy". Only companies where we actually see the signal go into the list.
In what format do I get the list?
As an Excel or CSV file with fixed columns, ready to import into your CRM or into a sending tool such as Smartlead, Instantly, HubSpot or Pipedrive.
Am I allowed to email these companies?
Business email to companies is allowed in the Netherlands under conditions: a recognisable sender, a working way to unsubscribe and an offer that fits the company. We deliver business addresses that companies publish on their own website. From delivery onwards you are responsible for how they are used. Rather not send yourself? Then we run the whole campaign for you.
Can I see what I get before I pay?
Yes. The example rows on this page show which columns you get and what a row looks like. Within one working day you get a count with the exact price, and you only pay after your approval.
Curious how many companies there are in your audience?
Describe which companies you are looking for. Within one working day you get a count with the exact price, and you only pay after your approval.
Put together your lead list