We line up your next B2B customers. Your revenue will show it.
Leadsmate finds companies that match your target audience, checks them, contacts them on behalf of your company and delivers interested replies.
Free and without obligation. You are not tied to anything.
- Technical wholesalerjust nowSounds interesting, could you send more information?Wants a call
- Machine builder14 min agoI would like to receive the brochure by email.Asks a question
- Packaging company38 min agoNo need at the moment, good luck.Not interested




How it works
Every month we find and contact up to thousands of potential customers for your business, and deliver the replies straight to your inbox. No standard lists that everyone uses: everything tailored to your business. Not sure how best to win new B2B customers? Our guide (in Dutch) compares all channels honestly.
Together we decide which companies are worth targeting
You tell us what your best customer looks like, and we turn that into a target audience: industry, size and region. The sharper this picture, the better the replies.
We find and check the right companies
We look for companies that resemble your best customers and verify the contact details. We remove duplicates and anyone who unsubscribed before.
We write, send and follow up the campaign
Personal emails to the decision makers, with the right salutation and in your tone of voice. Sent at a steady pace, with follow-up emails to those who have not replied yet.
You receive interested replies and take the conversation
Warm replies arrive in your portal and in your own mailbox. You pick up the conversation; the portal shows who has been contacted and who is showing interest.
All you have to do is have the conversation.
How many customers are there in your market?
We make a free, no-obligation personal report for you: how many companies fit your audience, how many of them we can contact, split by region and company size, and which package fits. Based on current figures from Statistics Netherlands (CBS).
You describe your audience in a few minutes and get your report straight after filling it in. No obligations.
Prefer to talk first? Get in touch and we will reply within one working day.
Choose the package that fits your growth
All packages include lead selection, sending, monitoring, portal, reporting and adjustments. Prices exclude VAT. In the first three weeks we set up your sending environment and warm it up; after that your package runs at the full monthly volume.
Start
3,000 emails per month, including follow-ups
Around 1,000 new companies per month
- 1 campaign with 1 audience
- Complete managed sending environment, set up by us
- Portal with contacted companies, replies and phone numbers where available
- Monthly report and strategy call
Groei
7,500 emails per month, including follow-ups
Around 2,500 new companies per month
- Everything in Start
- 1 campaign with up to 3 audiences
- Targeted search on signals, per audience
- Test audiences and angles against each other
- International too, in any language
Volledig
15,000 emails per month, including follow-ups
Around 5,000 new companies per month
- Everything in Groei
- 2 campaigns with up to 5 audiences
- Combine signals, and the email refers to the signal
- Includes results guarantee
Enterprise
30,000 emails per month, including follow-ups
Around 10,000 new companies per month
- Everything in Volledig
- Multiple campaigns and audiences, tailored
- Everything in multiples: domains, mailboxes, countries and languages
Want warm replies to arrive automatically in your own CRM? An integration is possible with every package; ask about it during the intake.
Only need a lead list?
Every company checked against your audience, with the email address verified in advance. From 250 leads, with a count and price within one working day.
Not sure which package fits? The free fit check shows right away how many and which companies we can contact for you, and which package goes with that.
No separate software.No generic address list.A fully executed campaign.
Many outreach solutions give you access to contact details or software with which you have to manage audiences, mailboxes, copy and campaigns yourself. At Leadsmate we carry out the entire process for you, as we also describe on our page about outsourcing acquisition (in Dutch).
Your best customers as the starting point
An industry list says nothing about who fits you. By starting from the customers you already like working with, we only contact companies where your offer is genuinely relevant.
A separate sending environment
Cold emailing from your own mailbox puts your domain reputation at risk. With us, the campaign runs on separate sending domains and mailboxes. We do not use your regular business mailbox.
No generic address list
A purchased list is often out of date. We search fresh for every campaign, verify the contact details and automatically skip duplicates and previous unsubscribes.
Everything visible live
In your portal you see which companies have been contacted, how many emails have been sent, which replies come in and which companies show real interest.
Continuous adjustment
We test audiences, copy and angles. If a segment performs less well, we adjust the selection or the message. That is included as standard in every package.
No extra software or sales team needed
We manage the technology, selection, sending and monitoring. You do not have to combine separate data sources or outreach tools; you only follow up the interested replies.
What you get as standard
Curious how many companies we can contact for you?
Everyone buys lists.
We look for a reason.
A current job vacancy, whether or not a company advertises on Google and Meta, a site that neglects its findability, a company that has just started: that is a reason to get in touch. From Groei upwards we focus the selection on the signal that fits your offer. With Volledig and Enterprise we combine signals and the email refers to them. We take them from public sources: the company's own website, job vacancies and Google's ad registry. That way you contact companies that need your service at that moment, instead of an entire industry.
For recruiters and staffing agencies
Is hiring
A current vacancy, for any position, checked on the company's own website. A company looking for staff is open to help finding them.
For SEA and social ads agencies
Advertises, or does not
We see whether a company currently advertises on Google and on Facebook or Instagram. A company that advertises has a budget; one that does not is leaving customers on the table and is exactly the client an agency is looking for.
For SEO agencies
Neglects findability
No clear page titles, no description for Google, no sitemap, Search Console not connected. Then you know for sure there is something to gain.
For web designers
Outdated website
Our scan recognises from the technology whether a site has not been updated for years or does not work well on a phone.
For accountants, agencies and fulfilment
Just started
We see how long a company has been online. A starter is choosing its accountant, website, SEO and advertising agency, insurer and fulfilment partner right now.
Tailored, in consultation
Your own signal
Another signal that fits your customers? Tell us what characterises your best customer. Custom signals are always possible; we work out how to find them.
Schedule a callWhich signals fit your customers is something we decide together at the intake.
Real customers, not sample calculations
Safe sending and continuous monitoring
Your own mailbox stays out of the campaign
The campaign runs completely separately from your own mailbox and domain. If something ever goes wrong in a campaign, it never affects your normal email traffic.
Careful build-up is part of it
A new sending environment first has to build a reputation; we do that in a controlled way. In week 3 the campaign starts at a low volume and then grows to the volume of your package. That is why there is a minimum term of three months.
We keep an eye on delivery
We continuously check whether the emails arrive properly. If delivery drops, we step in: adjust the pace, replace mailboxes, change the audience or improve the copy. Testing other segments is also included in the price.
Follow everything live in your own portal
At any moment you see how many emails have been sent, which companies have been contacted and who has replied. Warm replies are at the top, so you know right away where your attention should go.
- Live overview of sent emails and replies
- Warm leads and scheduled appointments in one place
- A clear report every month with the plan for the next month
A reply can be positive or negative. A warm lead is a company that shows real interest, asks for information or is open to further contact.
See right away which replies need attention
Incoming replies are sorted clearly. That way you see right away which companies show interest, ask for information or have unsubscribed.
Sample view with fictitious data, to illustrate the portal.
This is what your portal will look like.
Agreed in advance. In black and white.
During onboarding we determine, together with you, the minimum number of warm replies you will receive within three full campaign months. No guesswork: we base that number on our market research of your audience, as you also see in the free fit check. It goes into the contract in black and white before the campaign starts. This guarantee comes with the Volledig and Enterprise packages.
Target not reached?
Then we continue the campaign completely free of charge until the agreed number is reached, with a maximum extension of three months.
- No subscription fees during the extension
- No mailbox, domain or data costs
The results guarantee applies to the Volledig and Enterprise packages and is set during onboarding based on audience, offer and market size. The guarantee covers qualified positive replies, not appointments, revenue or paying customers. The full conditions are in our terms and conditions (in Dutch).
Want to know whether your audience is large enough for the guarantee?
Frequently asked questions
What are buying signals?
Public indications that a company is open to your offer right now: a current job vacancy, ads that are running, a website that neglects its findability or is outdated. From Groei upwards, we focus the selection per audience on one signal. With Volledig and Enterprise we combine signals and the email refers to them. Start works with a fixed audience.
Do you use my own mailbox?
No. The campaigns run through separate mailboxes in a sending environment that we set up and manage. Your normal business mailbox stays out of the outreach campaign; interested replies are forwarded to your own mailbox.
What do I need to provide?
Mainly a clear picture of your ideal customer: tell us as much as possible about who you want to reach, plus your brochure if you have one. We write the email copy together with you. After that, all you need to do is follow up the warm replies.
What results can I expect?
Public international benchmarks show a total reply rate of around 3 to 5 percent. Replies can also include rejections and unsubscribes. The actual result depends on your offer, audience, market and follow-up; we keep adjusting along the way. With the Volledig and Enterprise packages, we also agree during onboarding on a minimum number of qualified positive replies for the first three campaign months: our results guarantee. If we do not reach it, we continue free of charge (up to three extra months) until it is reached.
How do you count the monthly volume?
The packages count in emails sent, with a fixed maximum per day. We send seven days a week, including Saturday and Sunday, and calculate with 30 sending days per month. The package cards show the full monthly volume. In the first three weeks we set up your sending environment and warm it up; after that we build up to that volume. The minimum we send over the first three months, including the start-up, is listed per package in the service description (in Dutch). Every company gets a personal first email and, if there is no reply, a short follow-up sequence; so part of the emails go to companies that were contacted before. In the portal you see both how many unique companies have been contacted and how many emails have been sent in total.
What do you mean by one campaign?
A campaign is one clear combination of audience, offer and message. A campaign could, for example, target technical wholesalers in the Netherlands with one specific proposition. Within a campaign you can address several audiences, up to the maximum of your package. If you want to test a clearly different offer or another country, that is a separate campaign. Variants of subject lines, opening lines and calls to action can be tested within the same campaign.
What is a warm lead?
A warm lead is a company that shows real interest, asks for more information or is open to further contact. General rejections and unsubscribes do count as replies, but not as warm leads.
What happens if emails arrive less well?
We monitor delivery continuously. If it drops, we adjust the sending pace, replace mailboxes, change the audience or improve the email copy. That adjusting is included in the price of every package.
How do you handle contact details and unsubscribes?
We use business contact details only for targeted campaigns. Every email clearly states on whose behalf it is sent and includes a simple way to unsubscribe. Unsubscribes go straight onto an exclusion list and are not contacted again. More information is in our privacy statement (in Dutch).
Where do you get the companies from?
From public company websites, registers and business databases that are continuously updated. That is not a purchased list. We filter on industry, size and region, compare the companies with your best existing customers and check every company against your audience. Then we verify the business contact details.
How do you send so many emails without problems?
We send from a separate, managed sending environment and build up reputation and volume in a controlled way. Your own domain and your regular mailbox are not used for the campaign.
What happens when a company replies?
The reply arrives in the campaign environment we manage. Our software recognises and categorises the reply right away: interest, question, not interested or unsubscribe. You see warm replies immediately in your portal and we forward them to your own mailbox, so you can take over the conversation from your own address.
How quickly can my campaign go live?
The start-up takes three weeks. In that period we set up the managed sending environment, write the email copy together with you and you approve the audience. In week 3 the campaign goes live and the volume builds up in a controlled way to your package; the first replies come in the weeks after that.
Can I pause or stop along the way?
Pausing is always possible in consultation, for example around holidays or busy periods. You can cancel after the minimum term of three months, then per month. Your lead lists and results remain yours.
Built from a problem we had ourselves
Leadsmate grew out of a familiar problem: for new business, my company kept depending on ads and chance enquiries. While it was actually quite clear which companies were worth reaching.
Contacting those companies directly worked well. But most of the work turned out not to be in sending the email, but in everything around it: finding suitable companies, checking whether they really fit, tracking down the right contacts and approaching everyone in a relevant way.
That is how Leadsmate came about. First as a solution for my own company. The campaigns delivered relevant replies and new commercial opportunities. After that, the system was developed further to run the same process for other companies.
Today Leadsmate handles almost the entire acquisition process: from audience selection and finding and assessing companies to contact details, outreach, follow-up and processing replies.
So the client does not have to search, build lists or cold prospect themselves.
Only the interested replies come back.
RonLeadsmate

Ready to start?
We discuss what you sell, who you want to reach and whether our approach has a good chance in your market. You are not tied to anything.